
the red digital cinema camera company is a manufacturer of digital cinematography cameras and accessories for professional and cinematic use. The founder is james jannard, who is also the founder of oakley. if you happen to have a pair of oakley sunglasses, you may know about whom i am talking.
a keen photographer and billionaire, jannard makes red a true miracle. therefore, i'd say, when money meets passion, technology generates a monster.
“this is the camera i’ve been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. …red is going to change everything.”
- steven soderbergh
“i liked what they were doing – making a digital camera of the utmost quality, and making it affordable for indie filmmakers.”
- peter jackson